- As Strategic Creative Lead, my role was the primary bridge between the clinical product vision and the final technical deployment
- Developed the “Choose-Your-Own-Journey” logic, mapping out user decision points and opportunities for patient engagement and retention
- Project managing the clinical script to storyboard, ensuring medical accuracy was balanced with human-centered storytelling
- Designed the interactive interface (the timeline) and commissioned/managed a specialist developer to ensure a seamless, “stress-free” integration into the client’s digital ecosystem
- Executed all animation, visual effects, and “Interactive Cues” to guide the patient through the personalised learning experience
- Oversight for the entire lifecycle of the project, from the initial creative brief to the final technical hand-off and website embedding
Patient Interactive Medical Animation – An education tool from Nustendi
creative. design. film production. illustration. virtual scribing
creative. design. film production. illustration. virtual scribing
Pharmaceutical Creative Lead to engage, educate and inform patients who are prescribed Nustendi by their doctors
Simon created a marvellous interactive animation for us. As well as contributing numerous ideas to the narrative, his fantastic work flow made it easy to collaborate and produce a perfectly paced final animation. Would highly recommended Simon for this and many other creative projects.
Creative Director
Solution.
I proposed a non-linear interactive journey for patients to self-select their own clinical education path. By architecting this ‘choose-your-own-journey’ timeline, together with OpenHealth we significantly increased information retention and eliminated the ‘digital fatigue’ of traditional healthcare explainers.
Creative ideation of an interactive timeline video
Retention and engagement was the measurement of success. I helped to deliver content that was relevant and interesting to the customer. Allowing them to skip the parts they already knew or that didn't apply to them
editing. film production. illustration. motion graphics. motion production. ux/ui design
The project approach was built from user experience, providing a logic and interaction
As creative lead, I kept the Vision, Creativity and Technical Execution
editing. film production. motion graphics. online sound recording
Built a unique visual resource. Structured for re-use across digital and offline media
Moving away from "stock" healthcare aesthetics, to a clean, branded visual library
conceptual creative. design. illustration. motion graphics. storyboarding