Healthcare communications that align clinical care with family compassion

creative. design. film production. illustration. motion graphics. virtual scribing

Informing practitioners, engaging patients: Navigating sensitive material with clarity and care through healthcare communication films

This sensitive healthcare communication film project for NHS staff focused on helping patients navigate conversations with children about long-term illness. Simon managed the entire process with great care, adding significant creative value and strategic support from inception to completion.
Associate Professor and Clinical Psychologist

Solution:

Combining a sensitive ‘scribe’ animation style with authentic patient narratives, we created human-centered healthcare communications. Providing key tools through film and printed patient literature.

Picturing the process. Doing it your way

Developing healthcare communications with strategy and structure

conceptual creative. design. film production. illustration. motion graphics. print

  • Clinical Extraction & Strategy: Collaborated with senior NHS doctors and researchers to distill complex clinical protocols into a compassionate, patient-centered visual narrative.
  • Sensitive Narrative Direction: Implemented a voice-over treatment, using authentic patient stories to build immediate trust and emotional connection with the target audience.
  • Visual Architecture: Designed a bespoke hand-drawn visual style where characters and concepts emerge on-screen in real-time, mirroring the organic process of a clinical conversation.
  • Modular Literature Design: Deconstructed the film’s visual assets to create a unified suite of hand-outs and clinical literature, ensuring consistency in brand across all patient touchpoints.
  • Iterative Success & Scalability: Successfully delivered a framework that resonated effectively
  • Quote extended:“Rigorous evaluation of the final film with NHS staff demonstrated that it achieved all the goals for the project and staff felt the tone was very appropriate to them and the subject matter.” 
Hand-drawn scribe animation style for healthcare communication.

A compassionate, patient-centered visual narrative

building trust and emotional connection

design. editing. film production. illustration. motion graphics

A clip from the healthcare prectioner film that delivers the steps involved in helping patients explain their ilness to a child. There are three hands holding a leaflet

Deconstructing the film’s visual assets

create a unified suite of hand-outs and clinical literature

illustration. print. production

Let’s talk strategy, delivery and your ambition.
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