- Launching a global initiative in a complex online event space, ensuring the brand felt human even at a global digital scale.
- ideation and design of an online Employee Engagement Platform, with interactive mapping. As Strategic Creative Lead, I architected the visual concept from the ground up
- Design of a UI Framework, creating bespoke IP
- worked directly with web developers to ensure a frictionless deployment, using Lottie-file animations
- supply of brand ID, with assets library for internal teams and external partners. Providing developers with optimised, scalable assets that maintained visual integrity across all devices. This reduced ‘Decision Fatigue’ for the Heartsville board and guaranteed that the final build matched the strategic vision
- On success of project, a case study was recorded, I led the production and for a global newsletter, inc. casting, voice recording, editing and production/supply
- Check out Repatha, 10 years of serving patients