Creative executions that deliver, they all come from good strategy

creative. developing strategy and structure. film production. illustration. motion graphics. motion production. ux/ui design

I work with leaders, marketeers, managers and creatives and develop a visual language and tone of voice that follows their brand ID and adds to their strategy

Crafting stories, visuals and setting the tone

Motion graphics educational video can create a journey for the viewer

after effects animation. editing. film production. illustration. motion graphics. production. sound design. storyboarding. ux/ui design

Narrative Architecture & Direction: Developed a seamless, “single-take” visual metaphor to bridge the gap between complex legal terminology and human experience.
Conceptual Metaphor Design: Invented a fluid visual language where shapes evolve, transforming a restrictive barrier into a speech bubble and a question mark into a headscarf, to maintain viewer momentum and focus.
Strategic Storyboarding & Animatic: Authored a high-precision animatic to test the “Logic Flow” of the transitions, ensuring the heavy subject matter remained approachable and clear.
Bespoke Human IP (Illustration & Animation): Created a hand-drawn aesthetic to provide a “Human-First” contrast to the rigid legal definitions of migration and asylum.
Creative Commissioning & Sound Direction: Managed the external collaboration with composer Lester Barnes to ensure the musical score amplified the emotional gravity of the visual narrative.
Technical Post-Production & Motion: Executed the final cinematic edit in After Effects and Premiere, balancing fire and mayhem sequences with moments of safety and protection.
Multi-Channel Asset Ecosystem: Deconstructed the master film into a high-impact toolkit of social posts and static assets to drive global awareness across digital platforms.

Treatments for a legal definition to a human story

A visual framework for refugee advocacy using motion graphic Educational Video Production

editing. film production. illustration. motion graphics. ux/ui design

Fonts, colours and music all play a part

The ‘Refugee’ strategy and structure lives beyond film

film production. illustration. motion graphics. sound design

Ignite English created connections for students to real world themes. Simon filmed and edited the series for us using motion graphics. Each clip is highly engaging, exactly meeting the brief, and we, and teachers, were delighted with the end results.

Oxford University Press

Director

Building a user-onboarding engine for a global impact-sharing platform

Scaling Global Impact. An introduction and series of motion graphic Educational Videos

A Visual Framework for Oxford University Press

editing. motion graphics. motion production

Global Stakeholder Synchronisation: Orchestrated and directed a multi-region filming schedule, spanning the UK, South Africa, Australia, and Pakistan, to create a unified “Global Grid” representing the Press’s international scale.
Virtual Product Re-Engineering: Independently reconstructed the platform’s UI/UX in a digital animation environment using Illustrator and After Effects, allowing for a high-fi demo of features and user-flow while the live site was still in development.
Instructional Design & User Journey Mapping: Translated complex application processes into a series of intuitive “How-To” narratives, integrating strategic tips and advice to reduce user friction (Dummies-guide approach)
Production Architecture & Scheduling: Managed the end-to-end production lifecycle, from initial requirement synthesis to the delivery of a modular suite of introductory and instructional films.
Casting & Vocal Direction: Managed the global casting and recording of voice-over talent to ensure the narrative felt inclusive, authoritative, and aligned with OUP’s brand voice.
High-Velocity Motion Graphics: Executed the final edit and motion design, blending live-action global footage with animated UI walkthroughs for a seamless “Tech-to-Human” experience.
Multi-Channel Asset Ecosystem: Delivered a comprehensive library of digital assets, allowing the marketing and technical teams to deploy specific “Micro-Learning” snippets across internal and external portals.